Home Industry Why rotogravure printing trumps digital printing

Why rotogravure printing trumps digital printing

by Miguel Laroche

Yes. The debate between rotogravure printing and digital printing never gets old. Each of these printing methods has its own fans. However, which one is really the best.

To get the answer to this question, it’s important to understand what both printing methods bring to the table. By understanding this, reaching the right conclusion becomes so much easier.

Understanding how digital printing works

Digital printing is uniquely different from the rest in one aspect. It makes use of a toner. These types of toner can also be found in large printers.

Most digital printers are often used when small quantities have to be printed. When it comes to affordability, the situation gets a bit tricky.

When compared with other types of printing techniques, it might seem to be a bit high. However, you should remember that because it deals with smaller quantities, it might still prove to be cheaper in the long run.

Understanding how Rotogravure printing works

This is fundamentally different from digital printing. First, this involves engraving a picture or image into a sheet of paper. This is different from the role of a toner. It also makes use of a plate that is metal in nature to do the transfer of image or design.

If you need to have something with thin material printed, then the rotogravure might be your best bet.

The pros and cons of Digital printing

When it comes to digital printing, you do not really need to have plates. This significantly reduces the cost of the entire printing process. You also don’t need to print a set amount to make it work. It can be customized to print just the amount you really need. That spares you a lot of resources.

If you also have to use a lot of variables and data, then digital printing is a great option. It allows you to input these variables without too much fuss.

The pros and cons of the rotogravure printing

If you are a shop that needs large bulk printed regularly, it doesn’t get better than the rotogravure printing method. Another fascinating thing about the rotogravure printing method is that with each sheet you print, the total cost reduces.

Rotogravure printing also has something that digital printing lacks. It has so much detail. If you are a sucker for details and just love to see your images crystal clear, the rotogravure printing will help you achieve your goals.

Which one should you choose?

So which is better? It really depends on what you want. If you want one or two printing done, then digital printing is the best shot. However, if you are active and would like large bulk of images printed, then the rotogravure is the only choice.

Final Thoughts

So there you have it! Choosing the right printing method requires a lot of thinking and research. Hopefully, this article has provided some factors to consider before making such a decision. The ball is now firmly vested in your court.

So make the most out of the opportunity.

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